CHIEF MARKETING OFFICER & VICE PRESIDENT

About Hisham:

Hisham has presided as Chief Marketing Officer and the second of two Vice Presidents of the brand since 2024. As the Chief Marketing Officer, Hisham develops and implements marketing strategies to boost brand awareness, customer engagement, and revenue growth. This includes overseeing market research, advertising, promotion, and public relations to position the brand effectively. Hisham leads the marketing team in alignment with company goals, uses data-driven insights for decision-making, explores new marketing channels, manages budgets, and builds stakeholder relationships to enhance brand visibility. Hisham is a lifelong fan of the brand and has been apart of the organization since 2015. With 10 years of experience in the brand, Hisham has a wealth of knowledge in brand wellness and loyalty.