CHIEF EXECUTIVE OFFICER & PRESIDENT

About Michael:

Michael has presided as CEO & President of the brand since 2024. As CEO and brand president, Michael is responsible for overseeing the overall strategy, direction, and performance of the Orbit organization. This role includes leading marketing initiatives, driving sales growth, managing the brand's image and reputation, and ensuring alignment with the company's goals and values. Michael collaborates with various departments, such as product development, finance, and operations, to enhance brand equity, engage consumers, and optimize the brand's positioning in the market. Michael is Orbit, in-and-out, and represents the brand to the fullest. Michael originally joined the organization in 2016. A proud Air Force veteran, Michael uses the skills learned in his time serving his country to ensure the brand's success.